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Toolkit: Libraries Step Up

What we’re doing

Libraries Step Up is a collaboration between OWLS, Bridges, Nicolet and IFLS library systems to draw attention to all the work that libraries did in 2020. We’ve developed postcards and a toolkit of plug-and-play and customizable communications resources.

Why we’re doing it

This effort is to counter the misperception that libraries have been closed during the pandemic. We’ll be promoting the postcard-writing campaign and the general message, starting with a big push for Library Legislative Day (Feb 16-18) and continuing through the spring listening sessions. We want your excellent work to be communicated loud and clear!

Your participation is what will make this work

Empowering your community members to speak up for libraries is a great way to amplify this message to elected officials.

What to do

  • Make the postcards available.

    • Identify your key advocates, trustees, friends and fans and ask them personally. There’s an email in the Toolkit Deep Dive.

    • Give people a way to request postcards or just stuff curbside bags with the postcards and bag-stuffer instructions. Alternatively, make a display with poster, instructions and postcards located where people pick up their holds.  

  • Encourage community members to get and send their postcards using social media and posters.

  • Include this in newsletters. Anne and I are working on an option for your website.

Suggested language

Here are some social media posts (There are more in the Toolkit Deep Dive, as well as a sample e-mail):

    • Will you step up to support LIBRARY NAME? Consider sending a postcard to state legislators or local officials telling them why YOU are thankful for the library. Stop by the library for a postcard or request one in your curbside bag! (phone number and/or curbside link)
    • With one sentence, you can make a difference for LIBRARY NAME. Fill out and send a postcard to tell your state legislators or local officials why YOU were thankful for LIBRARY NAME in 2020. Stop by the library for a postcard or request one in your curbside bag! Call or email today (contact info)


Libraries Step Up
Step Up OWLS toolkit

Toolkit Deep Dive

This awesome resource was created by Chad Glamann (OWLS) and customized for IFLS by Reb Kilde.

The Toolkit Deep Dive includes extensive links to Canva templates, sample language and lots of details. This is the place to go if you’re looking for more.

A Sample of What’s in the Toolkit Deep Dive

What you see here are the basics: everything you need to start. Go to the Toolkit Deep Dive for more in-depth information and more choices for Canva templates.


8.5x11 Flyer

Printable pdf or customizable Canva template

More options in the Deep Dive.


How to Step Up poster

librarian with a stack of books

Facebook Post Graphics

Customize with your own photo and quote, or use as is with a great quote in the post text. Make sure to include a call-to-action: how to get their postcard.

Bag Stuffers

Hand these out with postcards. Just print and go with a bag-stuffer pdf or customize yours with a bag-stuffer Canva template.

girl reading

Facebook Header

Use your own photos to personalize this. There are more social media options in the Toolkit Deep Dive.